Last spring, the Polish telecom company Netia launched a new corporate identity, created by the Polish brand design agency White Cat Studio. This work was recently awarded a Red Dot Award.
The central element in the new visual identity is a bunch of multi-coloured dots. Although the circle seen above seems to be the primary version, the intention was that there wouldn't just be a single version of the logo. Instead, the dots can be arranged in lots of ways, and are often animated.
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Netia claims the new look was presented on March 31. A press release about the rebrand was sent out on April 1.
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