Pril is a German brand of dishwashing liquid belonging to the Henkel group, who claim it is "Germany’s No. 1 hand dishwashing detergent". First introduced in 1951, it celebrates its 60th anniversary this year. Perhaps as a part of this celebration, Pril introduced a new look around the beginning of the year.
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| Previous logo. |
The previous look was introduced a couple of years ago (perhaps in 2008), and the new logo is essentially an evolution of its predecessor. The new circular design adds a lot of glares and gradients as well as a forceful stream of liquid.
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