The Czech state television company, Česká televize (ČT), unveiled a new corporate identity yesterday, April 19. Czech viewers will see it on their TV screens in September.
Since 2007, ČT's channels haven't used the corporate logo in their identities, and management saw a need for a corporate presence on-screen. The existing logo was out-dated, and a previous attempt at creating something completely new hadn't worked out, so the brief was to evolve the existing logo.
The new identity was created by the Czech design agency Studio Najbrt, and preserves the screen from ČT's classic logo. Unlike the previous symbol, it is not made up of letters, rather what is described as "abstract shapes" (although they look a lot like parentheses). The new symbol will also be present in the logos of the different channels. The sans serif typeface is apparently custom-made.
This rebrand marks the end of Česká televize's classic logo that has been in use for 50 years with incremental changes. It was originally created for the Czechoslovak television company by an allegedly unknown person, a quite clever combination of the initials Č and T to form a television set. An 'S' was added in the 1970s to acknowledge the Slovaks, and removed again once they formed their own republic. The version below is dated 1997 and credited to Lambie-Nairn.
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