Wednesday, April 18, 2012

New logo: Novosibirskaya


Novosibirskaya is a Russian confectionary factory founded in 1942 in Novosibirsk. Today, it is part of "United Confectioners", Russia's largest confectionary group.

Last week, on April 9, it officially adopted a new logo, which is said to be more modern and dynamic. The bear from the previous logo, based on the cyrillic letter Н, has been made somewhat more realistic. The added ribbons symbolise "dynamic business development and forward movement".
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