Screenvision is a major U.S. cinema advertising company, delivering pre-movie advertising to over 14,000 screens. Recently, it introduced a new advertising pre-show called "The Limelight" involving a mobile app called "screenfanz", which Screenvision humbly describes as "redefining the movie-going experience". Along with that came a new brand identity. The new colors are taken from the name of the pre-show, and the 'S' icon can be divided into two parts that can be used as visual devices.
The new brand strategy was devised by Lee Heffernan, Screenvision's marketing VP, and Lee Hunt, who ran a prominent broadcast design studio in the 1990s. New York studio Loyalkaspar are said to have brought their vision to life, which probably means they devised the new motion graphics, and perhaps the logo as well.
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