Colorado Springs, the second largest city in Colorado, unveiled a new logo on Monday, April 2. The logo was developed by a local design firm called Fixer Creative on the behalf on a "Community Branding Task Force", headed by the convention and visitors bureau.
The task force had unveiled a new logo back in November, developed through focus groups and research. It also included a new tagline, "Live it up!", a reference to the city's high altitude and big plans. But the logo was (rightly) rejected by the community, and the protests caused the task force to announce a new logo process the following month.
The new symbol combines the C symbol from Colorado's state flag with the Pikes Peak, located near the city. The "Live it up!" slogan is no longer a permanent part of the logo, rather it is a "temporary marketing slogan". The symbol is supported by fresh and very contemporary typography, using both Pragmatica Slabserif and Verlag.
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