Destination America is not yet another tourism marketing campaign. It is an upcoming TV network.
Planet Green, a U.S. TV channel from Discovery Networks dedicated to eco-friendly living, is due to be closed down next month. In its place, Discovery will launch a network called Destination America, "the first network to celebrate the people, places, and stories of the United States", which essentially means lifestyle and exploration programming with American themes.
The rebrand was announced yesterday, April 4, and the logo above came with the announcement. Destination America launches May 28.
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