GFI Informatique, a French IT services company, unveiled a new corporate identity last week, on October 12.
The new logo is intended to represent the company's "commitment to proximity and its ability to think differently and to innovate in offering global, value-adding solutions". It does this by using a friendly monogram, where the ligatures represent links between employees and costumers. The orange-gray colour scheme was selected to ensure visibility, while also representing different values. Orange generally stands for more lively values like dynamism and enthusiasm, while the gray suggets sobriety and reflection.
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