Grundy UFA and Grundy Light Entertainment (LE), two German TV production companies, unveiled new logos yesterday, October 20. Both companies are owned by RTL Group, Grundy UFA produces scripted drama series, while Grundy LE does light entertainment, such as variety and game shows. They are behind several popular German drama series and programme formats.
The rebrand means that the Grundy-G previously used by both companies disappears from the German market. Grundy UFA also drops the "UFA-rhombus", as well as the space between its two names.
Instead, we get new all-caps wordmarks, with some quirky cuts in the lettersform to create "a dynamic design". The new logos were created by the Cologne agency Buntebrause.
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