Novacaixagalicia, a savings bank in Galicia, Spain, announced yesterday that they were changing their name to Novagalicia Banco and introducing a new corporate identity.
Novacaixagalicia was created last year through the merger of Caixanova and Caixa Galicia as part of the restruction of the Spain's savings banks following the financial crisis. The previous identity was a typical merger identity. The name was a combination of the names of the two previous banks, and their corporate colours (green and blue, respectively) where included in the symbol.
The symbol remains with some updates, but is now all blue, a colour associated with the Galicia region. The logo also receives a new typeface.
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