Earlier this year, the Belgian cable company Telenet won the rights show a lot of football. As a consequence of this major content boost, it decides to relaunch and rebrand its sports channels in a very short timeframe for a relaunch in late July.
Having previously operated under the name "Prime Sport", the sports channels would now be gathered under the banner "Sporting Telenet". The French broadcast design agency Gédéon created the on-air design, while the logo is credited to "a Flemish communications agency".
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| Previous Prime Sport logo. |
A montage of the new on-screen graphics is available on Gédéon's website. Some selected screengrabs can be found below.
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