Noblesse is a Swedish confectionery product consisting of thin milk chocolate plates with corn flake crumbles that add a "crispy" sensation. Introduced by Sweden's leading chocolate company Marabou about a half-century ago, it is today owned by Kraft Foods.
Last spring, Noblesse received a makeover from the Swedish design agency Silver, who had previously designed most of the packaging for Marabou's products. After some time with a more casual design featuring a hand-drawn coffee cup and friendly script wordmark, this redesign brings back some elegance and premium signals.
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The new design has been around at least since May this year. Some before/after pictures below.
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