Yesterday, October 27, the city of Minneapolis, Minnesota launched its new tourism logo and tagline at a public event. This is part of a program that seeks to attract more tourism. "The City of Lakes" will now market itself as "City by Nature", touting the many parks in the city. The logo also reflects this, showing four Minneapolis landmarks reflected in water as trees.
The state of Minnesota is also in the process launching new brand identity, hoping to communicate that it is more than a cold place with nice people.
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