More on: Cloo

Back in August, the American cable network until then known as Sleuth was renamed. The crime and mystery series channel would now be known as Cloo, a name that is ownable, but perhaps a bit silly.

USA Networks hired motion design studio loyalkaspar to design the new on-air graphics for the channel, and last week they posted the result on their website. Loyalkaspar created six different graphics packages, all based on different crime settings. The Cloo logo is integrated into each scene as an object that can be regarded as an actual clue relevant to the situation.

"The concept was simple: clues are everywhere, if you just know where to look. Representing that idea visually we set out to create six unique packages, all based on iconic crime and mystery scenarios, where the CLOO logo lived in place of a piece of evidence at a crime scene. Integrating live-action footage with completely CG environments, the CLOOs ran the gamut from gold bars in a bank robbery to USB drives in a computer hacking to microscopic evidence in a forensics lab; all situations a mystery-obsessed viewer would feel at home in. Like the team at USA we’re fanatics too, and hope that came through in the brand!" - Loyalkaspar

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