Detskiy (Детский), essentially meaning "Children's", is a Russian TV channel for kids between 6 and 12, available on cable and satellite, providing a popular alternative to Western children's channels. It was launched in 2006 and belongs to a company called "Content Union", which also owns some movie channels.
On December 20, the channel launched a new look, with a new logo. The rebrand also brings five new characters, intended represents the interests of its viewers, including Smelchak ("daredevil") who loves adventure and sports and Ymnik ("Egghead") who is fascinated by science. The character, the new logo and other design elements take the form of stickers that are put on various surfaces in station IDs and graphics.
The redesign was entirely created in-house. The company's other channels will allegedly also be rebranded this year.
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