The rebrand of UK digital channel More4, announced back in November, made its debut on screen today, January 23. The creation of the new look was headed by motion design agency ManvsMachine and Channel 4's in-house agency 4Creative.
Five idents show the multi-coloured triangles from the logo come to life in the form of 400 triangular "flippers" on real-life installations. The logo itself is animated in a similar way.
The installations were created by the installation studio Jason Bruges Studio with students from Middlesex University. Music was composed by a Guy Connelly from a band called Clock Opera.
This post has been amended after publication.
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