24Kitchen is a new TV channel brand introduced by News Corp's international cable channel arm, Fox International Channels (FIC). As the name suggests, it is a brand for food channels. The first launch took place in the Netherlands, where 24Kitchen launched on October 1 last year.
FIC were open from the start about their intentions to launch the brand it other markets, and had already introduced to Portugal and some markets in the Balkans by the end of the year.
The visual identity for the new brand was designed by the Argentinian motion design studio Lumbre with FIC.
The idents are based on food-related adjectives (delicious, healthy, red, green, brown, orange) that appear in a large typeface on screen and are expressed through tasty images of food that slide across the screen in creative combinations.
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