On December 18, India's Star network launched a new Hindi entertainment TV channel called Life OK. It replaced the company's youth channel, which was called Star One and closed down on December 15.
Compared to the channel it replaces, Life OK aims more widely at what is described as a "multilayered" urban and rural audience who are content with life, hence the name "Life OK". It will be somewhat more similar to the company's succesful Star Plus channel, and doesn't use the "Star" prefix as its aims to build an independent identity that doesn't portray it as spin-off from Star Plus.
To identify itself, the channel uses a few friendly figures in bright colors, and a matching wordmark.
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