Sweden will get a round-the-clock news channel on January 24, when the TV4 Group launches TV4 News. In addition the updates and rolling news coverage, the channel will include some local current affairs shows and content sourced from the BBC and CBS.
The logo and ident for the channel were revealed yesterday. The logo was created by Ohlsonsmith, which has long worked with creating logos for the TV4 Group. The on-air identity was created by a team of TV4 employees and outside consultants. It was designed to have a premium feel and to be "quick, professional and always present". Identity spots show white glowing shapes form a map against a dark surface.
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