Olympic bid logo: Madrid 2020

Madrid revealed the logo for its bid to host the 2020 Olympics at an event today, January 30. It is credited to a design student named Luis Peiret* and was inspired Puerta de Alcalá, a monument in central Madrid. The squiggle should be read as the letter M, for Madrid, and the number 20.

*It appears Peiret came up with the original idea for the logo, and that it was later altered substantially by an agency called TAPSA.
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