Golden Toast is German bread brand, originally introduced in the 1960s with inspiration from American toast breads. Today it has expanded into a wide range of breads and is owned by the German bakery company Lieken, which in its turn is a subsidiary of Italy's Barilla Group. Since the beginning of this year, it started rolling out a refreshed packaging design across it portfolio, created by The Brand Union in Hamburg.
In the redesign's aim to enhance the brand, the existing elements have been refreshed and made clearer, keeping most colours and elements from the previous design. The logo has also received a barely noticable update.
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