Vårdapoteket ("The Health Care Pharmacy") is a Swedish pharmacy chain, one of several formed after the government monopoly on retail pharmacy was abolished and many pharmacies were sold off in early 2010. A summary of all identities launched after deregulation was published here last year. Most pharmacies went for some variation of a cross and the colour green, as did Vårdapoteket.
Last year, the Swedish design agency Stockholm Design Lab developed a visual identity that turns the pharmacies into bright places that stand out in the hospital areas where they are located. Taking inspiration from the human body, SDL worked with illustrator Kari Modén to develop colourful illustrations of organs that could be used for bags, wallpapers and advertising.
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