Last week, on July 1, the global IT company Atos Origin announced that it had finalized its aquistion of Siemens IT Solutions and Services. With the merger, the company took the opportunity to drop "Origin" from its name and introduce a new corporate identity.
Although based in France and listed on Euronext Paris, Atos is a truly global company, which claims to have 78,500 employeees in 42 countries. Atos has been the Worldwide IT Partner for the Olympic Games since 2002.
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| Atos Origin logo. |
The new corporate identity means a farewell to the tropical fish that has been with the company since May 1997 when the name Atos was introduced after the merger of Sligos and Axime. Back then, it was said to symbolize "mobility, responsiveness and vitality". When Atos and Origin merged in 2000, the fish was carried on to the merged corporate identity.
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| Atos logo from 1997. |
The press release about the merger also mentions the rebrand:
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