Warburtons is a British baking group based in Bolton with bakeries across Great Britain. Last autumn, the family bakery launched a new look that was a clean break with the past. The new look was created by the London design agency Smith & Milton, who were appointed in March 2010.
The previous logo, a crest-like creation, which included a red rhombus, blue ribbons and the phrases "Family Bakers" and "Since 1876", was retired in favour of a "confident" wordmark. It is now displayed across the lower half of all packaging.
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| Previous logo. |
The rebrand was announced in UK specialty media in late October and early November last year. At that time, it was reported that the new look would appear on packaging from January, and that the transition would be completed by the summer. It was also reported that the previous look was introduced twelve years ago.
Packaging shots and more information after the jump.
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