In November last year, the American regional airline Atlantic Southeast Airlines bought its competitor ExpressJet. On Wednesday, July 13, the corporate identity for the merged airline was announced.
The new airline will be called SureJet, and its logo will combine aspects from both Atlantic Southeast and ExpressJet. The icon used in Atlantic Southest is kept and modified slightly by smoothing out some of the corners. The new italic wordmark is said to be inspired by the old ExpressJet logo, although the two typefaces are of course very different.
Update July 15: The SureJet name has been retracted by Atlantic Southeast management, reportedly because of negative comments online. The press release has been removed from their official website. (Thanks to an anonomous commenter for the tip!)
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| Atlantic Southeast logo. |
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| ExpressJet logo. |
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