Last year, the Indian businessman Rama Prasad Goenka announced that his industrial conglomerate RPG Group would be split between his two sons. The part given to his older son, Harsh, keeps the RPG brand name, while the younger brother, Sanjiv, would have to get a new name. Sanjiv's company is called RP-Sanjiv Goenka Group, and has a diverse portfolio, which includes retail chains, music publishers, a carbon black maker, power utilities and infrastructure.
The Mumbai agency Design Law & Kenneth was given the assignment to create the new visual identity in April. The result of their work was unveiled and launched on July 13. It includes a colourful symbol called the "Dhanuchakra".
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