Zurich is the largest city in Switzerland. Last Thursday, on July 14, a new common brand identity was unveiled which will by used the canton of Zurich, the city of Zurich and the Zurich tourism authority. Included in the identity is a new slogan, "World Class. Swiss Made." and a new logo, which was designed by the Swiss agency Valencia Kommunikation.
The new logo marks a "commitment" by the three parties to develop integrated location and destination marketing for Zurich. The tagline should express "The commitment to the highest standards, Swiss quality and reliability".
The logo comes in two variants, one with a Swiss cross for "general purposes", and one with the "Goldblume", the Swiss tourism emblem. The blue colour is said to be associated with Zurich.
The previous tourism logo included the tagline "Downtown Switzerland" which had allegedly been used for over ten years.
Zürism Tourismus is already using the new logo on their website. A more serious marketing effort is planned for September, and will include ads on CNN International.
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