Last Monday, July 4, Wendy's Arby's Group sold the fast food chain Arby's to Roark Capital Group. Following this sale, the next day, July 5, the company announced that it would change its name to The Wendy's Company, effective the same day.
The Arby's sale means the company will now focus on the Wendy's change, something reflcted in the new company name and logo. The freckle-faced red-haired girl with pigtails from the classic logo used by Wendy's restaurants is now featured in the corporate logo, and the word "Wendy's" shares its color with the girl's hair. The typography is playful and much less "corporate" than its predecessor.
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| Previous logo. |
The company was called Triarc until 2008 when it bought the Wendy's chain and changed its name to Wendy's/Arby's Group. The logo was a stylized combination of the initials W and A.
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