While the General Mills-owned Pillsbury is a classic American brand, it is relatively unknown outside North America. It can however be seen on products in Germany for a sub-brand called Knack&Back, which means "Crack & Bake" and stands for a products range that started with canned dinner rolls, but has since expanded to croissants and pizza kits.
Last year, an updated logo for Knack&Back was introduced as part of a launch of some new products. In addition to a modernized typography, it removes the circular Pillsbury mark from the Knack&Back logo. The Pillsbury doughboy, or "Teigmännchen" as he is called in Germany, is still featured prominently on all packaging and in advertising.
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| Previous logo. |
The new logo is rolled out slowly, and most products still feature the old one.
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