About a month ago, the UK Centre for Medical Research and Innovation (UKCMRI), a planned biomedical resarch centre, changed its name to The Francis Crick Institute, to honour the man credited with discovering the structure of the DNA molecule. At the same time, it adopted a completely new visual identity, and this week the UK design agency Heavenly announced that they were behind it.
Heavenly says the "core proposition" for the institute is "The more we connect the more we create", and logo is a visual representation of this. The black square represent the institue and its building, while the coloured tiangles are "people, organisations and skills coming together at the Institute".
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| Previous UKCMRI logo. |
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