Marsh & McLennan Companies is a U.S. professional services company which provides risk management, insurance services and consulting through its subsidiaries Marsh (risk and insurance), Guy Carpenter (risk and reinsurance), Mercer (consulting, outsourcing and investment services) and Oliver Wyman (advice and consulting). Perhaps of most interest to my readers, the Oliver Wyman Group includes the brand strategy firm Lippincott.
Recently, the company announced a rebrand, which it claims to be "a long-term effort to reposition the Company brand". It involves going back to the company's historical roots by once again using the full company name, having primarily referred to itself by its stock symbol MMC for over a decade. The company has also introduced a new logo.
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| Previous logo. |
The new logo includes a symbol, which is described as "an abstract, multi-faceted 'M' symbolizing interconnectedness and cooperation". The symbol will also be used in the logos for Marsh, Guy Carpenter, Mercer and Oliver Wyman, creating a consistent look for the parent company and its subsidiaries.
Before the rebrand, the subsidiaries used simple wordmarks in capital letters, all using the same typeface. Those wordmarks are kept, and the same typeface is now used in the corporate logo.
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| Subsidiary logos. |
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