Back in October, the Austrian broadcaster ORF launched a new TV channel called ORF III, which is dedicated to programmes on culture and information. The on-air identity was created by the broadcast design agency DMC, who posted a case study on their website some time ago.
At the heart of the identity is the logo, consiting of three bars for the roman numeral III. These bars are extended into a presentation device used for trailers and schedules. The channel has three identifying colours. Grey is used for the logo, while purple and olive green represent the channel's two main topics, culture and information, respectively. Whitney and Mercury where adopted as the channel's typefaces.
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