Alpro is a maker of soy-based food and drinks that are available in several European countries, where it is often a leader in its field. In February, it expanded into other sorts of plant-based foods by launching Almond Milk and Hazelnut Drink.
A result of this is that Alpro's logo had to be changed, as it featured a soy bean and the word "soya". The soy bean has been replaced by a rising sun behind a green leaf, and the slogan "Enjoy Plant Power" has been added. The Alpro wordmark has also gotten a new typeface.
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