DMAX is a German free-to-air TV channel operated by Discovery Communications. Launched in 2006, it has established itself as channel with non-fiction programming for men. On February 29, it introduced a new on-air identity.
At the center of the package is a 3D rendering of the DMAX logo, through which images from programmes can be seen. New idents are based on a theme called "Creative Energy", with various creative renderings of the logo.
The new graphics were created as a collaboration between Discovery Networks in Germany and the European headquarters in London. DMC in Munich helped with off-air applications.
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