AXN Beyond is a cable-television channel owned by Sony Pictures Television available is several Asian countries. Originally dedicated the mystery, horror and the paranormal, the channel has recently started more widely appealing American drama such as Pan Am, A Gifted Man and Necessary Roughness. To reflect this, the channel announced this week that it would change its name to beTV on April 2, using the logo seen above. A press release said that "beTV will sport a logo and identity in vibrant orange complemented by a set of warm colours to offer an on-air look that is both casual and contemporary".
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