Monday, March 26, 2012

New logos: SRF radio channels


The rebrand of Switzerland's state broadcaster SRG SSR continues. Last week, new logos were unveiled for its six German language radio channels, to be adopted by the end of 2012.

The Swiss-German television and radio departments, Schweizer Fernsehen and SR DRS, merged last year to form Schweizer Radio und Fernsehen (SRF). Now it is time to replace the old division brands with the SRF mark. For the radio channels this means adopting a new SRF Radio prefix, for example DRS 1 will become Radio SRF 1. The TV channels are also getting new names.

SR DRS' previous logos were introduced in late 2007.
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