The Swedish national television broadcaster Sveriges Television (SVT) announced yesterday that it is going to introduce new look across its main channels on March 5. This is part of a review of SVT's continuity links, and the aim is to provide better guidance to viewers while making the channel profiles clearer.
The new identities were created by Trollbäck + Company, a New York agency founded by Swedish-born designer Jakob Trollbäck. In addition to its acclaimed work for American cable channels, Trollbäck + Company has previously rebranded the Swedish commercial channel TV3. Compared to SVT's previous graphics, the new look is simpler and more restrained, while also allowing a somewhat greater range of colours.
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