The National Museum in Warsaw, one of the largest museums in Poland with a significant art collection, has held a contest to create a new visual identity. The result was announced last week, and the contest was won by Antonina Benedek and Rafał Benedek from a design studio called MesmerCenter. The final stage of the competition involved two other agencies, Mamastudio and Parastudio.
Based on the museum's very ligature-friendly abbreviation, MNW, MesmerCenter created a dynamic geometric mark, that is apparently inspired by the museum's main building.
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