ID: Investigation Discovery, a U.S. cable network dedicated to crime documentaries, introduced a new visual identity yesterday, March 26, finally dropping Discovery's globe.
ID launched in January 2008, replacing the unsuccessful contemporary history channel Discovery Times. Since then, the channel has had tremendous success; last year it was the fastest growing cable channel in the U.S. The new identity is partly an expression of that growth. The tilted logo is an integrated part of a larger graphics package.
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