Tiji is a French TV channel for children under the age of seven. Last month, on February 10, it introduced a new on-air look as well as a new logo, its first logo change since the channel launched in the year 2000.
The new identity was created by Gédéon, who also rebranded Tiji's primary competitor Piwi+ less than a year ago. The cloud-shaped logo has been updated and can take on different textures and forms, such as paper, clay, paint and cardboard. Bumpers and graphics are situated in a "suspended" world that leaves room for children's imagination.
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