Friday, March 30, 2012

New logo: KfW


KfW, a German government-owned development bank, launched a new corporate identity this week, created by MetaDesign in Düsseldorf.

The previous dotted logo with its lowercase letters has been replaced by a simple uppercase wordmark with some stencil characteristics, apparently somewhat inspired by its predecessor. KfW says the new logo conveys "clarity, sovereignty and power".
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